Porsche Pavilion by HENN Architects:
Architects: HENN Architects
Photography: HG Esch
Location: Wolfsburg, Germany
A few weeks ago the Dr .Ing. h. c. F. Porsche AG celebrated the opening of their Porsche Pavilion at the Autostadt in Wolfsburg in the presence of 200 guests of honor. For the first time since its opening in 2000, the theme park receives another building structure in the form of the new Porsche Pavilion, which expresses the importance of Porsche within the Volkswagen Group family.
© HG Esch
The building is unique and its construction is extraordinary. This pavilion also has a symbolic and historical dimension, as it hints at the common roots through which Porsche and Volkswagen have been connected from the very beginning and will continue to be connected also in futuresays Matthias Müller, CEO of Porsche AG.
As a worldwide leading automobile destination and communication platform for Volkswagen, we provide insights into our brands, values and philosophy for our guests. With the Porsche Pavilion we start a new chapter in the history of the Autostadtadds Otto F. Wachs, Director of the Autostadt.
The organically shaped building is sitting – in mirrored location to the Volkswagen Pavilion- at the central axis of the theme park and offers 400 m2 of space for exhibitions and presentations. Its characteristic silhouette will become a distinctive icon amid the lagoon landscape of the Autostadt.
Similar to the monocoque construction technology used for lightweight structures in the automotive and aerospace industries, the building envelope forms a spatial enclosure whilst at the same time acting as load-bearing structure. A total of 620 sheets of stainless steel cladding with welded ribs were prefabricated in a ship-yard in Stralsund and assembled on site.
Inside the pavilion a concentrated space opens up, allowing visitors to experience the sports car brand Porsche and its history, yet, casting aside the conventional limits and restraints to perception. The elliptically curved ramp embraces the dynamic principle of the architecture and leads the visitor to the lower exhibition stage areas. The exhibition and staging concept created by hg merz architekten museumsgestalter and jangled nerves combines evolution, engineering and the fascination of Porsche into an impressive image of future-oriented tradition. The Original Porsche – a 356 No.1 built in 1948 – is the starting point for a swarm of 25 silver coloured vehicle models at the scale of 1:3, on show in the main exhibition area.
Tradition and innovation, performance and day-to-day-practicality, design and functionality, exclusiveness and social acceptance: These four antagonistic terms characterise Porsche’s values and philosophy. They are also picked up as themes in short films. A film about the company history, sound stories about selected Porsche models as well as tablet PCs with further information about the exhibited vehicles make this visit’s experience perfect.
Porsche Pavilion by HENN Architects appeared first on I Like Architecture.